A Missouri man became the 17th person in the U.S. and the second person in the state to die after being struck by lightning this year, according to the National Oceanic and Atmospheric Administration.
Ryen Browning, 35, was fishing from the bank of reservoir Tuesday afternoon when a bolt struck and killed him, NOAA said in a statement. Browning's obituary said the married father of four was an "an avid fisherman and enjoyed watching storms. He was taken from this life while enjoying a fishing trip on a stormy day."
Over the past decade, an average of 24 people have been killed by lightning strikes in the U.S. between Jan. 1 and Aug. 28 each year, NOAA said.
But many of those deaths are preventable, and experts say all that's needed is more awareness and for some common myths around lightning to be shattered.
Ahead, here's what you need to know.
Studies have found that in the United States, nine out of every 10 people struck by lightning survive.
This is partly because much of the energy of lightning strike has already dissipated by the time it reaches people's bodies, and partly because much of the current flows over the body instead of into it.
Most importantly, people survive being struck by lightning because a bystander initiates CPR. People usually don't survive a lightning strike without outside help.
“The biggest risk is just that it stops your heart"” said John Jensenius, a lightning safety specialist with the National Weather Service. "So part of the key to survival is the administration of CPR after a lightning strike."
But surviving is only part of the battle, as some people experience long-term health effects.
"Really, that's only part of the story because many people are left with lifelong debilitating injuries — from headaches and nausea to loss of memory," he added.
This myth is understandable because it draws from a well-known fact: lightning strikes higher objects more often. The Empire State Building, for example, is struck by lightning an average of 23 times a year, according to the National Weather Service.
But heres why going closer to the ground wont make much of a difference: Only a small portion of all lightning strikes on humans are direct strikes, Mary Ann Cooper, a former professor of the University of Illinois and an international medical authority on lightning injuries, told ABC News.
"The vast majority of deaths are caused by ground current, where lightning hits a distance away and then travels through the ground in all directions," Cooper said. "And if you're close enough to the point it hit the ground, then you get an electric charge."
Your best bet, she said, is to head inside the nearest building.
There is no way your attire has any effect on the direction up to 2 million volts of electricity takes, Jensenius said.
"Theres kind of a myth out there that various things attract lightning or protect you," Jensenius added. "Lightning strikes where it wants to strike."
And wearing a metal bracelet doesn't mean lightning will electrocute you.
"Typically, people may have burn marks, but usually those are because lightning simply heats up the metal and that leaves burn marks," Jensenius explained.
Unfortunately, being inside a building isn't always enough to protect you, said Cooper.
That's because one of the ways lightning strikes people is by transmitting it through something you're holding.
“So, for instance, you're in your house, you're washing the dishes and you put your hand on the faucet," Cooper explained. "Lightning hits somewhere a distance away, travels through the water pipes and through the water and thats how itll get you. Chances are, you're not getting that much energy because its being dissipated along the way, but you may still get this jolt. You may even get thrown across the kitchen."
Which is why, during a thunderstorm, it's a good idea to stay inside the house but away from corded phones, electrical appliances, wires, TV cables, computers, plumbing, metal doors and windows, according to the National Weather Service.
This might be the most dangerous of all the myths, said Cooper, because CPR plays a key role in helping save victims.
Most people struck by lightning require immediate medical attention because theyre likely to have suffered cardiac arrest, so its important for people to know that the human body does not conduct electricity.
"People do not retain an electrical charge," said Cooper. "They are safe to touch, so others should go ahead and administer CPR because that's going to save lives."
For more information on lightning strike safety, visit the National Weather's Service's website.