UK Politics

Ted Baker creates chief customer officer role


Ted Baker plc (LON:TED) has appointed Jennifer Roebuck to take up the newly created role of chief customer officer.

The aim is to develop a customer and digital strategy and to boost growth through new digital partnership opportunities.

READ: Ted Baker investigation reveals black hole twice as large as feared

Roebuck, who starts in April, has been at the troubled fashion company since 2017 as a non-executive director.

She was previously chief marketing officer at online beauty retailer Feel Unique and multichannel marketing director at clothing and homeware chain French Connection Group (LON:FCCN).

"Due to long lead times for range creation and delivery, any recovery process will be fairly protracted in our view, with short-term priorities focused on strengthening the balance sheet and delivering cost savings," analysts at Peel Hunt said in a note.

The company added the search for a permanent chair and chief executive is “progressing well”.

The two roles were held by David Bernstein and Lindsay Page respectively, but the pair were let go last month as the fashion chain suspended payment of its dividend and warned profits could fall 90% for the year.

Page came under fire for a £58mln black hole into the companys accounts that opened while hRead More – Source